OUR VALUES AND COMMITMENT TO YOU THE CUSTOMER 
 
At Sole and Beauty we have five core values which underscore our business mission: 
Integrity 
Commitment 
Advocacy 
Respect 
Excellence 
 
Our values are more than just words – they affect outcomes in our daily inter-actions with you the client and with each other. 
 
Taking the first letter of each word—Integrity, Commitment, Advocacy, Respect, Excellence—creates a powerful acronym, “I CARE,” that reminds each Sole and Beauty employee of the importance of their role . 
 
These core values come together as five promises we make as individuals and as an organisation to those we serve.  
 
INTEGRITY: Act with high moral principle. Adhere to the highest professional standards. Maintain the trust and confidence of all with whom we engage. 
COMMITMENT: Work diligently to serve clients. 
ADVOCACY: Be truly client centered by identifying, fully considering, and appropriately advancing the interests of our clients and considering accessibility needs and promoting solutions in our work to ensure access for all. 
RESPECT: Treat all those we serve and with whom we work with dignity and respect. Show respect to earn it. 
EXCELLENCE: Strive for the highest quality and continuous improvement. Be thoughtful and decisive in leadership, accountable for our actions, willing to admit mistakes, and rigorous in correcting them. 
 
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